原文题目是Blog的非日记用法(How to Use a Blog for Non-Diarists),来自About.com。提供了公司如何使用Blog的几种方法。很有建设性。想象最近的 fleshbot.com1)。小东西也能办大事情:)
正好,前几天在topku的Blog上看到了一个关于Blog商业应用比较不错的企业——俄克拉荷马州葡萄酒企业,比较完整的运用了下文中提到的一些Blog商业应用方式。

How to Use a Blog for Non-Diarists
Blog的非日记用法

One of the most common complaints that new writers have about weblogs or blogs is that they are too personal or informal. But it is very possible to have a business and still use a weblog to get more promotion, more pageviews, and more customers.
Blogger对blog一个比较普遍的认知是太私人了,不正式。可以在商业上,如果你拥有Blog以获得更多的销售、更多的商业信息的浏览量以及更多的客户,这绝对是有可能的。

Why Blog for Promotion?
为什么用Blog做促销

Blogging is very popular right now. And having a business weblog that provides good information for your customers while being timely and fun can add a new dimension to your Web site.
Blogs are a powerful tool for marketing and promotion. Because the entries are short, and often full of links, they are more keyword heavy than standard articles often are. Plus, being short, they are easy for your customers to read (and you to write), so they are more likely to come back daily to see what you might have to say on that day.
If your company is very formal, a blog is a place to show your customers that it is made up of people just like them. You can do this without becoming too personal or diary-like.

Blog现在非常流行。如果你拥有商业用Blog,你可以及时生动的将信息提供到公司网站上去。
Blog在营销和销售上是一个很好的工具,因为用Blog这种形式发表的信息简单明了,要比长篇的详细介绍来的更直接些,而且因为信息短小,更适合客户阅读(当然也适合你适时方便的增加)。慢慢的,客户就习惯了定期回来看看你今天又有什么新信息了。
如果你的公司是一个很注重形象和礼节的公司,用Blog正好可以展示给你的顾客看,你们是最关心和关爱他们的一群人。而不必要最后把Blog变成很私人的个人日记。

Using a Blog for Business
Blog的商业利用

There are lots of ways you could use a blog in a business:
Frequently Asked Questions——If you get a lot of mail to your webmaster account, you can post the common questions up on a blog. This will provide your customers a place to go to see questions and answers, and as new questions come in, you can post them to help more people.
Promotions——If you do promotions every week or few days, you can use a blog to highlight them.
Contests——Daily contests and games are a great promo in a blog. They are fun, and bring your customers back.
What's New Pages——If you add lots of new articles, information, or products regularly, sometimes it can be difficult for your customers to find out what's new. A quick blog entry can show them what's updated on your site.
What's Coming——You can use a blog to peak interest in future products or projects. It's also a great way to keep notes about what you're planning for your customers, the entries are archived so nothing is lost either for you or your customers. Plus, if your blog tool has a comments feature, you can use that to judge interest before it goes live.
Photo Blog——Rather than writing, you could put up a daily photo for your customers. A photo and a short description can be very compelling.
Developer Notes——If you're a software company, this can often be fascinating for your customers, to see what the software developers are doing and how new projects might be moving forward.
News——The most common use for business blogs is news, usually about the specific topic relevant to the company.

有很多可以把Blog应用在商业中。
F&Q——如果你收到了很多询问的邮件,那么你可以普遍存在的问题发布在BLOG上。这样有个地方可以让客户看到销售信息和常见问题解答,而且一旦有新的问题出现的话,你也可以发布出来帮助更多的人。
促销信息——如果你的促销信息发布的很频繁,你可以用Blog重点发布他们。
内容——Blog里日记般的内容和有趣的互动沟通是很好促销形式,它可以让你的客户再次回来。
更新的内容——如果你有很多的信息比较集中的进行了更新,那么客户在查询的时候就不是很方便,如果用Blog的连接形式,可以在日志里很方便的连接到你更新的内容上面。
进货或者新项目的开发——你可以用Blog收集客户的兴趣所在,以便下次进货后者新产品开发的时候采用。而且你也可以发布你的新产品信息,通过Blog的回复功能了解客户对此的兴趣有多大。
图片Blog——除了文字,你还可以在Blog上加上图片,图文并茂将更吸引人。
开发者的笔记——如果你是软件公司,那么在blog上看到软件开发者现在在干什么?新的项目将会成为什么样子?这些都会对客户产生很大的吸引力。
新闻——Blog在商业上应用最普遍的是一些比较重要的企业新闻的发布。