从无到有建立品牌五个秘诀

1. Ensure your brand performs
保证您的品牌是
– high quality product
– 质量好的产品
– a role in people’s lives
– 在人们的生活中扮演一定的角色
2. Define your category precisely
精确地定义你的产品类别
3. Think beyond price to what creates ‘value’ in people’s minds
超越价格因素去想什么能在人们心目中产生“价值”
4. Connect product benefit with brand personality/image with consumer needs/beliefs
将产品的好处与品牌个性/形象、消费者的需求/信念联系起来。
5. Expand your brand proposition beyond advertising.
把您的品牌主题超越广告